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Times change. Businesses grow. In order to maintain its status as your strongest sales and marketing investment, your website needs to adapt and expand.

A website redesign is a detailed and multi-step process. Reasons for redesigning a website vary, depending on the specific marketing goals of your business. The most common reasons are to rebrand your site, increase your traffic, generate more leads, and add functionality to improve the user experience, which includes updating content, refreshing templates and layouts, optimising in order to boost conversions and site performance…. The backend, or code, is responsible for the website’s functionality, while the frontend is responsible for its appearance.

It is important for all types of websites to keep their websites up to date because it will help you and your customers build trust and confidence. Customers are definitely looking to your website for useful and up-to-date knowledge about the industry you’re in. The creation of domain authority is also aided by current data.

GET RE-FRESH

A website should describe your business in detail and advertise all of your latest services, products, and pricing. It should entice potential customers and answer any and all questions they might have about the company.
Involvements:
  • Search engine optimization
  • New company logo
  • New additions to your business
  • Promotional or outdated content
  • Improve user experience
  • & other relevant topics

GET RE-DESIGN

A website redesign is not the same as a website refresh. A redesign, similar to building a website from the ground up, begins with user testing and discovery meetings, and then develops content and interactive strategies before completing the web design and creation process.
Involvements:
  • Stagnant Website
  • Full Re-Brand
  • Outdated Technology
  • MarTech Integrations
  • Digital Strategy Makeover
  • & other relevant topics

GET CONNECTED

Ramp up the credibility of your brand, and inspire trust from users. The trust factor is more important than ever. Users are interested in learning more about your business. Every element of your new site’s design, navigation, and performance should instil confidence in visitors and encourage them to convert. You’ll win the game if you make the experience pleasant. Let us assist you; we have the goods.

TRUST: IT MATTERS

Ramp up the credibility of your brand, and inspire trust from users. The trust factor is more important than ever. Users are interested in learning more about your business. Every element of your new site’s design, navigation, and performance should instil confidence in visitors and encourage them to convert. You’ll win the game if you make the experience pleasant. Let us assist you; we have the goods.

COHESIVE BRANDING

Cohesive branding involves ensuring consistency in your brand no matter which platforms you use so that your brand is immediately recognizable. Our Re-Design sites are meticulously planned to promote and help your brand by ensuring that every component of your new site suits and complements your other sales collateral.

This involves choosing certain fonts, graphics, illustrations, colors, and tone of voice, and then being consistent with these on all of your platforms and marketing materials.

It’s important to keep the material on your website fresh and updated on a regular basis. People will assume you are either not in business anymore or that you don’t value your web presence. As a general, we recommend a website redesign or revamp every 2-3 years. The Internet is always changing and so are its search engines. A website redesign or revamp will help to keep your website up-to-date with both technology and search engine algorithms.

In that case, they will probably look elsewhere for a company to do business with.

People will assume you are either not in business anymore or that you don’t value your web presence. In that case, they will probably look elsewhere for a company to do business with.

The cost is one of the distinctions between a Website Refresh and a Website Redesign. Changing the  Content management system (CMS) or rebuilding the website from the ground up would almost always be more costly than making a few visual improvements or even revamping the site’s architecture and colour scheme. The cost is primarily determined by the type of changes you choose to make to the site. A simpler website redesign can run depending on the size of the site, the biggest factors are how big your website is, and what features are you looking to add.

We would have to look at your site and discuss your needs and wants. Give us a call now for a free quote!

A website ReDesign usually means a ReDesign of the entire look and feel of the site, whilst generally retaining the underlying Content Management System (CMS). Whereas a website ReFresh only changes some key visual elements, a ReDesign will change the whole look of the web site.

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